Who are you really talking to?
Working with the LSCP Business Unit and West Yorkshire Police we developed the Who are you really talking to campaign.
We had lots of discussions around the topic of online grooming and how someone could pretend to be someone else online. The final design concept is of a young person talking to someone online. They think that they are talking to another young person, but its actually someone else. The message of the campaign is to ask the question - who are you really talking to?
Think before you send
This campaign idea was to combat the growing problem of ‘sexting’ amongst young people.
The aim of the “think before you send” campaign is to inform under 18's of the negative impact that either requesting or sharing sexual images can have on their lives and their futures.
Mia Thompson a member of the Student LSCP said:
“We wanted to make sure the posters and postcards have a big impact on young people so they think twice before making a big mistake they might regret in the future. A lot of young people don’t realise the consequences of sending inappropriate images of themselves so we really wanted to make sure the images and message was clear and gets straight to the point.”